If your holiday spot doesn’t have a kid and a dog, is it even a holiday spot?

 

Don’t worry—this one does. And clearly, that’s why it made an appearance on NBC’s "Christmas in Rockefeller Center" Tree Lighting Special, with some before-and-after commentary from none other than Kelly Clarkson. Oh, and it also snagged a spot on Huffington Post’s "Best Holiday Ads of 2024" and Ad Age’s “Creative Campaigns to Know About Today” list.

 

Beyond the 60-second commercial, we teamed up with Best Friend’s Animal Society and animal influencers SimonSits and Eric.and.Joey to help real-life pups find their forever homes (because our doggy star Fable? Yep, she’s a rescue too). 

 

ACD Art Director: Me
ACD Copywriter: Tess Maguire

Directors: Dorian & Daniel (Reset Content)

DP: Christophe Collette

Color: Company 3

Audio: Baxter House and Lime Studios